Flash your vision. An engaging video gives the audience something they are looking for or expect to see, which is why the style and delivery channel of the video is our number one priority.
Aiming for 0 skips
Every platform speaks its own language. On TikTok, people want to be entertained. On YouTube, they’re looking for answers. What works on one platform can completely miss the mark on another.
That’s why we design the video’s tone, rhythm, structure, and technical setup to match what the audience expects to see on each channel.
Publication is part of production
A video isn’t finished when it’s edited – it also needs to be published the right way. Thumbnails, titles, and descriptions make a huge difference in whether people click or scroll past. Publishing is always an essential part of our production process.
Getting content and tech right
Platforms and formats change fast. We give your content the best chance to succeed by making sure it works flawlessly, technically, in publishing, and in the content itself.
Keeping up with change, for you
We stay on top of platform updates so your channels are always up to date. And when new features are released, we help you put them to work.
Our customers don't need to know everything from algorithms to thumbnails - Share your goal with us and we'll suggest the right solutions and channels. Once the production is complete, we'll also make sure the video is published correctly.
Channel insights
-
On TikTok, content is scrolled at lightning speed – which means your video has to grab attention instantly and deliver either value or entertainment.
It’s the platform where brands meet people on their level, have fun, and don’t take themselves too seriously. The best results come from simple executions, fast pacing, and a clear hook right at the start.
TikTok’s algorithm is uniquely good at identifying engaging content, making the platform powerful for organic reach – as long as the video is created in a truly TikTok-native style.
Time spent per day: 58 min
App opens per day: ~20
Users active per day: ~29%
Average video length: 15 - 60 sec
Age group most reached: 18-35 years old -
On YouTube, people arrive with intent. Viewers choose what they want to watch – and they’re willing to focus when the content meets their needs.
The platform works especially well when a brand has an interesting story, process, insight, or product to share. Videos can be entertaining, documentary-style, or educational.
Thumbnails, titles, and intros are critical – they largely decide whether your video gets opened or skipped. And because YouTube is also a search engine, a strong video can keep bringing in viewers for years to come.
Usage time per day: 49 minutes
App opens per day: ~8
Daily active users: ~30%
Average video length: 7-15 minutes
Main audience: 18-45 years old -
On Instagram, visuals and mood are everything. People come here for inspiration, atmosphere, and to see what interesting people and brands are up to.
Reels are currently the most important format and have the widest reach. Stories, on the other hand, are more relaxed and capture life in the moment.
Average daily usage: 33 minutes
App opens per day: 11
Daily active users: 39%
Average video length: 15-60 sec
Watched without sound: 75%
Main audience: 18-35 years old -
Facebook works well for announcements, event promotion, and sharing entertaining or educational content. Local and familiar content resonates more here than chasing the latest trends.
Most users scroll with the sound off, which makes subtitles almost essential. Visual polish matters less – what counts most is engaging content and a message that’s instantly clear.
Average daily usage: 31 minutes
App opens per day: 8
Daily active users: 36%
Average video length: 15 sec - 3 min
Watched without sound: 85%
Main audience: 25+ years old -
On LinkedIn, people look for inspiration, insights, and lessons connected to their work or professional identity.
Entertainment isn’t the focus here – what matters is content that delivers real value. The visual style doesn’t have to be perfect, but expertise, clarity, and an authentic perspective stand out.
Usage time per session: 8 minutes
Daily active users: 16%
Average video length: 30 sec - 2 min
Watched without sound: 80%
Main audience: 25-45 years old -
TV offers broad reach and powerful brand impact. Time is limited, and every second has to count.
TV commercials are typically polished both visually and sonically, often built around a clever idea or an emotional story.
Television works best as part of a wider campaign, where the brand or product is also present across other channels – each tailored to its platform.
Daily reach in Finland: 75% of the population
Average daily viewing time: 2h 20 min
Typical ad length: 5-60 sec
Main audience: Broad, 35 years + -
The images and videos on your website shape how your company feels. They create the first impression and build a sense of quality, credibility, and style.
A video can tell a story, showcase a service, strengthen the brand, or guide visitors to take action. Well-designed videos make even complex topics easy to understand – and remove the need for long blocks of text.
Since website videos are usually viewed without sound, subtitles, visual rhythm, and clear execution are essential.
Average session: 60 seconds per page
Average video length: 15 sec - 1 min
Watched without sound: 85%
